The resurrection of Nokia 3310

Right at the outset, let me state that this post is not meant to be an endorsement for Nokia 3310.

In a class lecture two weeks ago my colleagues discussed why this model, that successfully retired in 2005 after having sold 126 million units in just five years, is making a comeback. This was the first phone that I had and was plainly surprised and delighted by the news last month at Mobile World Congress in Barcelona of Nokia3301’s resurrection. According to Nokia, if all the Nokia 3310/3330 phones sold were laid end-to-end, the line would stretch from Helsinki, Finland to Santiago, Chile – over 13,500 kilometers. But is Nokia making an error with a model that lacks Wi-Fi support and offers sluggish 2.5G network compatibility? or does it make some business sense to resurrect it? I searched for answers.

Here are a few reasons from different sources why this model would be desirable.

  1. It boasts of a long -lasting battery life, up to 31 days, alongside 22 hours of talk time. It may be useful to travelers steering the unfamiliar city and who need to be in communication and not certain of getting the phone charged. It may also be useful to managers who are constantly managing meetings, tweeting, or traveling and whose smart devices are always in need power. For both, a phone meant for communication and long battery life may be a blessing.
  2. All over the world, the number of landline phones are dwindling giving way to the rise of individually owned mobile phones. For example, according to the Communications Monitoring Report 2015, more Canadian households had mobile phones (84.9%) than landlines (78.9%) – a big change from only ten years ago, when just over half of Canadian households subscribed to mobile phones (53.9%) and almost all owned landlines (96.3%). In developing countries, the landline telephone has declined due to the advancement of mobile network technology because it is easier to erect wireless mobile towers than lay copper wires. In this scenario, a Nokia 3310 with the basis features might come in handy as a shared resource, a home phone where all members are glued to their personal smart devices.
  3. There are large populations all over the world that still do not have a mobile phone particularly in the developing world. Source: Consumer Technology Association <https://www.cta.tech>

HMD Global, the Finnish company that licensed Nokia technology may be looking to tap this market. In fact last year they unveiled $25 feature phone models for users in Europe, the Asia Pacific, India, the Middle East, and Africa.

  1. The internet increasingly discussing talking about a digital detox and the angst in a society saturated with technology.

In such a scenario, Nokia 3310 may be an antidote to switch yourself off and yet to have a communication lifeline.

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